Free UTM Builder & Campaign URL Generator

Use one consistent label such as qr or offline for every printed placement. The exact word does not matter to Google Analytics, but reusing the same one across posters, flyers, and packaging lets you see all QR-driven traffic grouped together instead of scattered across your reports.

Google Analytics treats Poster and poster as two different sources, which splits one campaign across several rows. The tool converts every value to lowercase and hyphens as it builds the link, so the campaign URLs you create stay consistent without you having to remember the rule.

Yes. Put a UTM-tagged URL behind the QR code, and any scan that opens your site is attributed to that campaign in Google Analytics. It will not count scans that never load the page, and it cannot tell two identical codes apart unless you give each its own Campaign Content value.

No. Search engines ignore UTM tags when indexing, and your canonical URL is unchanged. Keep tagged links out of your own site navigation, though: internal clicks that carry campaign tags can re-trigger campaign attribution in the middle of a session.

Source is the specific place a visit comes from, like table-tent or spring-newsletter. Medium is the broader channel that place belongs to, like qr, email, or cpc. Source answers which placement; medium answers what kind of channel.

No. It writes the five classic tags only: source, medium, campaign, term, and content. If your ad platform gives you a utm_id or other parameters to pass through, copy the generated link and add them yourself, keeping their original capitalization.

Only for placements you will actually compare. Give each one its own Campaign Content value, such as window-seats or counter-sign, while keeping source, medium, and campaign the same. Creating a unique code for every leaflet you will never analyze separately just makes your reports noisier.